Violette Williams

Violette Williams is a holistic aesthetician based in Southern California. I used the context of her natal chart and human design to inform our collaboration and design choices. We created her landing page during the third trimester of her pregnancy with the intention to set the foundation for her return to work after baby’s arrival.

  • Moodboard

  • Color palette

  • Typography

  • Logo

VISUAL TERRITORIES

Five concepts exploring the look and feel of the brand from most literal to most symbolic. After Violette decided on the timeless black-and-white visual direction, we planned a photoshoot to capture Violette at work.

Violette selected the timeless black-and-white visual direction.
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VISIT THE WEBSITE

www.violettewilliams.com

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