Violette Williams is a holistic aesthetician based in Southern California. We created her landing page during the third trimester of her pregnancy with the intention to set the foundation for her return to work after baby’s arrival.
CLIENT MOODBOARDViolette’s brand lives at the intersection of softness and depth, light-filled serenity and quiet power.
COLOR PALETTEWith Libra Rising and Cancer Sun, Violette’s brand naturally feels calm and soft.
TYPOGRAPHYWe wanted Violette’s font system to feel both poetic and grounded.
LOGOA simple wordmark and monogram symbol.
VISUAL TERRITORIESFive concepts exploring the look and feel of the brand from most literal to most symbolic.
PHOTOGRAPHYAfter Violette decided on the timeless black-and-white visual direction, we planned a 2-hour photoshoot so I could capture Violette at work.
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